FES Logo: Evaluation

For this brief I was approached by my girlfriend’s father asking me whether I was interested in coming up with a logo, for his newly established company. The company is a specialist Engineering Consultancy, an industry in which he has been working within for around 20 years and has a lot of experience. His job is to organize and seek out resources, methods and solutions for mechanical, electrical, instrumentation, control and automation engineering.

He asked me to design something quite different to what his competitors had done, which through research gave me an idea of what I was up against. From what Keith proposed as an idea for me, I decided to try and produce a more designer led approach using vibrant colour, different grid layouts, using simplicity as my inspiration.

I gave myself restrictions on colours and typefaces this is something that I had to do as I know I work better with boundaries and restrictions. The body of work that was asked by me was a logo, letterhead, business card and compliments slip. I went further and designed allsorts of other bits of stationary in which the logo could work alongside with. I think I got out as much as I could with the body of work, realistically within the timeframe that I set myself.

It did take a bit longer to complete the brief than I had previously set myself, this was due to the client response/ feedback time and wanting to alter and add things to the design, such as the back print of the stationary which were originally suppose to be 5 little icons underneath the logo to which I expressed my concern on effectiveness when the size of the logo was reduced. All in all it took approximately 1 and a half if not 2 weeks in total (I set myself 1 week to complete this project).

To document the work I took photographs, maintained this blogspace and recorded my development on design sheets, will be useful if I wish to show my working process in my portfolio. I enjoyed working on this brief and am proud of the work I produced.