For this brief I was approached by my girlfriend’s father asking me whether I was interested in coming up with a logo, for his newly established company. The company is a specialist Engineering Consultancy, an industry in which he has been working within for around 20 years and has a lot of experience. His job is to organize and seek out resources, methods and solutions for mechanical, electrical, instrumentation, control and automation engineering.
He asked me to design something quite different to what his competitors had done, which through research gave me an idea of what I was up against. From what Keith proposed as an idea for me, I decided to try and produce a more designer led approach using vibrant colour, different grid layouts, using simplicity as my inspiration.
I gave myself restrictions on colours and typefaces this is something that I had to do as I know I work better with boundaries and restrictions. The body of work that was asked by me was a logo, letterhead, business card and compliments slip. I went further and designed allsorts of other bits of stationary in which the logo could work alongside with. I think I got out as much as I could with the body of work, realistically within the timeframe that I set myself.
It did take a bit longer to complete the brief than I had previously set myself, this was due to the client response/ feedback time and wanting to alter and add things to the design, such as the back print of the stationary which were originally suppose to be 5 little icons underneath the logo to which I expressed my concern on effectiveness when the size of the logo was reduced. All in all it took approximately 1 and a half if not 2 weeks in total (I set myself 1 week to complete this project).
To document the work I took photographs, maintained this blogspace and recorded my development on design sheets, will be useful if I wish to show my working process in my portfolio. I enjoyed working on this brief and am proud of the work I produced.
Friday, 14 November 2008
Thursday, 13 November 2008
Research & Inspiration: Teeside TV Ad
Saw this on TV, thought it was quite a good advert, great execution and very simple.
Research & Personal Ref: Interesting Website Layout
www.deep.co.uk
Stumbled on Deep.co.uk, a graphic design agency in London. They've got a wonderful website navigation system for you to look at their work. It's like an auto scroll, strange yet nice layout.
Stumbled on Deep.co.uk, a graphic design agency in London. They've got a wonderful website navigation system for you to look at their work. It's like an auto scroll, strange yet nice layout.
Tuesday, 11 November 2008
Research & Personal Ref: ODD Design Agency
www.thankodd.com
Really interesting Graphic executions, packaging or 3D.
Really interesting Graphic executions, packaging or 3D.
Monday, 10 November 2008
FES Logo: Revisited
Right, so following a further discussion with Falconer Engineering Services I have now extended the project by client request.
I have to design an additional 5 icons representing the services of the company, Mechanical, Electrical, Instrumental, Control and Automation. It is so that the type of clients that may be interested in FES will know what type of Engineering services are available as there are many different specialisms within the industry (like most other industries!).
So anyway, I went away and came up with 5 icons which were suggested,
Mechanical - Nut and bolt
Electrical - Lightbulb
Instrumental - Pressure Gauge
Control - Keyboard
Automation - Robotic Arm
All of which were deemed "perfect", however I struggled to think of a way in which to get it across without altering my original designs/ layouts for the stationary and logo etc. Therefore, I rehashed an old idea I had for the Don't Panic poster I did earlier this term and created a repeating pattern which sits across the back of the stationary sheets. It gives the paper more value and the client really likes it so I guess its a winner.
I have to design an additional 5 icons representing the services of the company, Mechanical, Electrical, Instrumental, Control and Automation. It is so that the type of clients that may be interested in FES will know what type of Engineering services are available as there are many different specialisms within the industry (like most other industries!).
So anyway, I went away and came up with 5 icons which were suggested,
Mechanical - Nut and bolt
Electrical - Lightbulb
Instrumental - Pressure Gauge
Control - Keyboard
Automation - Robotic Arm
All of which were deemed "perfect", however I struggled to think of a way in which to get it across without altering my original designs/ layouts for the stationary and logo etc. Therefore, I rehashed an old idea I had for the Don't Panic poster I did earlier this term and created a repeating pattern which sits across the back of the stationary sheets. It gives the paper more value and the client really likes it so I guess its a winner.
Friday, 7 November 2008
Stop Telling Me What To (Almost) Do!!!
Right so, for this brief I've been working on a solution to counter this oppression of Organic-ness. Which through my research, I feel is more like a fashionable brand, or another name for "better quality" products. Therefore I have produced a catalog, promoting so-called PREMIUM Organic living. To enhance the level of Organic-ness to the next level.
Within this catalog, one can buy bedding made of real Hay/ Straw, wash ones face with water extracted from roadside puddles or even subsidies toilet paper for a bag of fallen leaves. It's all in the name of fun which is what I wanted to do for this brief, "have fun" which I think I have achieved. I've had a chance t play with layout on a different format to what I'm use to (DL leaflet), and had to design using a style which I am not familiar with (recycled, sustainable or organic). Also, my worst enemy of coming up with content has been overcome for this one, I have generated the copy and ideas through research and imagination which I feel has been an uphill struggle and time consuming for me in the past. But not anymore!
So what I'm showing you below is not 100% completed yet as I am still not happy with the layout, there are some fine tweaks to adjust and with the help from pulling in crits with people in the day to tell me what is working and what isn't. The general concensus is that it's fine, it just needs to be printed onto recycled stock which I have accumulated.
Thats all folks!
Within this catalog, one can buy bedding made of real Hay/ Straw, wash ones face with water extracted from roadside puddles or even subsidies toilet paper for a bag of fallen leaves. It's all in the name of fun which is what I wanted to do for this brief, "have fun" which I think I have achieved. I've had a chance t play with layout on a different format to what I'm use to (DL leaflet), and had to design using a style which I am not familiar with (recycled, sustainable or organic). Also, my worst enemy of coming up with content has been overcome for this one, I have generated the copy and ideas through research and imagination which I feel has been an uphill struggle and time consuming for me in the past. But not anymore!
So what I'm showing you below is not 100% completed yet as I am still not happy with the layout, there are some fine tweaks to adjust and with the help from pulling in crits with people in the day to tell me what is working and what isn't. The general concensus is that it's fine, it just needs to be printed onto recycled stock which I have accumulated.
Thats all folks!
Wednesday, 5 November 2008
Personal Ref: Delete
Just found a graphic design agency called Delete in London.
Specializing in on-screen and digital work, although they do have some print.
http://www.deletelondon.com/work
Specializing in on-screen and digital work, although they do have some print.
http://www.deletelondon.com/work
Monday, 3 November 2008
Falcomplished!
My blog headings may start turning into "The Sun" style headings from now on!
Anyway, here's the F.E.S logo completed, on some examples on stationary.
Business Card.
Invoice Letter.
Stationary example collection sheet.
Anyway, here's the F.E.S logo completed, on some examples on stationary.
Business Card.
Invoice Letter.
Stationary example collection sheet.
Dissertation
Reading, writing, re-reading & writing some more.
A little trick, if you write out your Harvard Ref. bibliography first, you can use that as your quoting index which will also save you time at the end when you have to do it.
A little trick, if you write out your Harvard Ref. bibliography first, you can use that as your quoting index which will also save you time at the end when you have to do it.
Tuesday, 28 October 2008
Stop Telling Me research: Why Buy Organic?
http://www.healthfreedomusa.org/index.php?page_id=323
This website is hilarious, it quotes on how great Organic food is without any scientific reasoning, just idealism; because foods without pesticides are less dangerous than with, nicknaming them "frankenfoods".
Organic hs only been introduced within the last decade, foods on our shelves have been enhanced through science for many years, I don't know any people who've eaten enhanced carrots to have tumors or other diseases. This Organic thing seems to be genius, it plays on the logical reasoning of the human mind without backing any of it up with the science, which science has proven that organic is no different to standard.
This website is hilarious, it quotes on how great Organic food is without any scientific reasoning, just idealism; because foods without pesticides are less dangerous than with, nicknaming them "frankenfoods".
Organic hs only been introduced within the last decade, foods on our shelves have been enhanced through science for many years, I don't know any people who've eaten enhanced carrots to have tumors or other diseases. This Organic thing seems to be genius, it plays on the logical reasoning of the human mind without backing any of it up with the science, which science has proven that organic is no different to standard.
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